TikTok is introducing a new feature that permits them to lessen the volume of AI-made media appearing in their feeds. This move comes as the service announced that it currently hosts in excess of 1 bn AI videos.
Trial and Implementation
This change is in a pilot phase over the next few weeks before a full-scale release. This development coincides with a rise in AI content, fueled by new content generation software.
The Broader AI Trend
Studies have shown that nearly a tenth of the quickest rising video streams on a competing service primarily display clips produced artificially. A considerable share of this material is classified as “AI slop”, a term for inferior, bulk-generated content that is frequently illogical or bizarre.
“We know from our community that a lot of users like content produced via AI tools, ranging from computer-generated images to educational videos, and we aim to offer the community the option to increase or decrease of that, based on their own likes,” said a company executive.
AI on the Platform
The service shared that there are currently 1.3bn videos on its network identified as artificially created. Overall, more than 100 mn pieces of content are uploaded to the app every day, making AI-generated material a relatively small part of its overall inventory.
Customizing Your Feed
Viewers will be able to decrease or raise the volume of artificial media they watch by opening the topic control option in the app and selecting AI-made media. Further subjects that are already be controlled under the filter include news, fashion, cosmetics, and dance.
Platform Guidelines
The platform’s policies require users to tag convincing AI-generated content, and it prohibits dangerous fake videos of celebrities or crisis events. Any authentic-looking AI-generated clip that is without a tag can be taken down under its terms of service.
Additionally, the platform will from now on apply an AI-generated label to content produced via its built-in AI features, or identified by an industry-wide initiative for spotting artificial media. This step is aimed to deter users from seeking to evade the tagging system.
Responsible AI Funding
The company is also launching a two million dollar educational fund for specialists and institutions to develop informative material about ethical AI use. This project will support educational bodies dedicated to teaching computer science.
Moderation Strategy
The video-sharing app has justified its safety measures, following debate over proposals to cut jobs for numerous review team members in the UK. TikTok is set to eliminate a significant number of roles in its user protection division in its British office, with worker representatives and internet security professionals raising concerns that staff are being displaced by AI moderation.
A senior executive stated that human moderation would remain essential, but artificial intelligence can shield workers by eliminating the most harmful content prior to it has to be seen by humans. TikTok announced a 76% decrease in disturbing and violent content handled by human moderators over the previous year due to the use of its AI tools.
It is vital to combine people and machines to ensure user safety,” the executive stated. “We’ll have staff as integral to the approach, but we also think it’s extremely critical to minimize viewing of unsafe media as swiftly, which is where a significant AI assistance is making a difference operate efficiently.”
